Cleanses and exfoliates just with water without soap which can be too drying for sensitive skin. To clean the towel after each use, simply scrub the towel. It activates the silver threads weaved in the fabric and sanitise the towel. My husband is the biggest fan of this towel! He immediately noticed the towel removed all the dead skin. Now, after a round of golf, the collar of his golf shirts stays clean. No more brown stain!